Analysed · 25 beats
00:00:00:00Beat 01 / 25 — Sorry I can't be there1280×720 · 23.98 fps
BR-0074 · Brand manifesto

Uber — On Our Way

Brand manifesto · Emotional · Captions · 60s

Length
60.1s
Beats
25· 22 hard cuts
Pace
25.0/min
Avg beat
2.4s

A 60-second brand film that opens on an apology typed on white, then plays a run of real reunion moments (birth, graduation, homecoming, care home) under a small white caption. It ends on the Uber and Uber Eats app icons and the line 'We're on our way'.

Brand filmEmotionalCaptionsKinetic typeDocumentaryLive actionMusic-ledNo voiceoverMinimalConsumer appsMobility
Cut map — 25 beats┊ 22 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Uber · Watch the original ↗ · Measurements and analysis by Cutmap.