Analysed · 25 beats
00:00:00:001280×720 · 23.98 fps
A 60-second brand film that opens on an apology typed on white, then plays a run of real reunion moments (birth, graduation, homecoming, care home) under a small white caption. It ends on the Uber and Uber Eats app icons and the line 'We're on our way'.
Brand filmEmotionalCaptionsKinetic typeDocumentaryLive actionMusic-ledNo voiceoverMinimalConsumer appsMobility
Cut map — 25 beats┊ 22 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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