Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Sleeping athlete1280×634 · 23.98 fps
AD-0089 · Brand manifesto

Nike — Whatever Your Game

Brand manifesto · Cinematic · Photoreal · 111s

Length
110.9s
Beats
20· 81 hard cuts
Pace
10.8/min
Avg beat
5.5s

A cinematic, horror-flavoured Nike film that follows a sleeping farm athlete through a gruelling training montage, then flips into a chase in which a masked chainsaw killer pursues a woman, and ends on the line 'WHATEVER YOUR GAME'. Dreams of glory in a stadium cut in as flashes, and the film argues that the work matters more than the prize.

AdCinematicPhotorealMusic-ledNo voiceoverFast cuttingGrain and textureMatch cutsBeat-synced editFashion and beautySport
Cut map — 20 beats┊ 81 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s110s
The breakdown — 11 sheetsMembers only
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Spot colored by Peter Swartz at Color Space Finishing (per post text) · Watch the original ↗ · Measurements and analysis by Cutmap.