Analysed · 23 beats
00:00:00:00Beat 01 / 23 — Matcha perk1280×720 · 25 fps
BR-0005 · Brand manifestoMünchhausen

Bolt — Come build with us

Brand manifesto · Cinematic · Captions · 79s

Length
78.7s
Beats
23· 27 hard cuts
Pace
17.5/min
Avg beat
3.4s

An employer-brand film that opens by dismissing office perks (a smoothie, foosball, an arcade cabinet), then answers the question 'what is culture?' with a run of staged workplace scenes, each tagged with a glowing 'Operating principle'. It ends on a rooftop crowd and a careers URL.

Brand filmCinematicCaptionsHumorousBig typeMatch cutsMusic-ledPremiumFast cuttingConsumer appsMobility
Cut map — 23 beats┊ 27 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s
The breakdown — 11 sheetsMembers only
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Creative: Bolt Brand team and Employer Brand team; produced by Münchhausen; director Reinis Spaile; DOP Jānis Jurkovskis · Watch the original ↗ · Measurements and analysis by Cutmap.