Analysed · 20 beats
00:00:00:001280×720 · 23.98 fps
A 30-second monochrome brand film that follows an ambassador through a dark, dance-like struggle, breaks into a glowing orange 'Battle an illness' title, cuts to colour surgery footage, and resolves in rain and a 'We are fighters' lockup.
Brand filmCinematicMonochromeBig typeKinetic typeFast cuttingMusic-ledNo voiceoverCaptionsHealthMedia
Cut map — 20 beats┊ 24 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Medical Korea Official, featuring Ambassador Cha Hyunseung · Watch the original ↗ · Measurements and analysis by Cutmap.
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