Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Empty lot1280×720 · 23.98 fps
AD-0179 · Live-action product film

Apple Arcade — Parking Lot

Live-action product film · Live action · Cinematic · 38s

Length
38.1s
Beats
22· 19 hard cuts
Pace
34.6/min
Avg beat
1.7s

A live-action ad in which a woman waiting in a school parking lot opens Apple Arcade on her phone and her car fills with neon light and game characters, then snaps back to a quiet lot when the security guard's knock interrupts her. It ends on a neon 'Arcade is open' sign over the same lot.

AdLive actionCinematicFast cuttingBeat-synced editPhone UIGradientsNeonNo voiceoverGamingConsumer apps
Cut map — 22 beats┊ 19 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Apple Arcade · Watch the original ↗ · Measurements and analysis by Cutmap.