Analysed · 17 beats
00:00:00:001280×720 · 23.98 fps
AD-0122 · Live-action product film
Apple Pay — Gas Station Dragon
Apple @AppleLive-action product film · Cinematic · Live action · 35s
Length
35.1s
Beats
17· 15 hard cuts
Pace
29.1/min
Avg beat
2.1s
A cinematic live-action spot in which a woman flees a giant dragon, runs out of fuel at a gas station and pays with her iPhone in a few seconds while the attendant ignores the chaos. The product beat is short and the joke carries the film.
AdCinematicLive actionHumorousCharactersMusic-ledNo voiceoverPremiumPaymentsFintech
Cut map — 17 beats┊ 15 hard cuts
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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