Analysed · 11 beats
00:00:00:001280×720 · 25 fps
AD-0055 · Live-action product film
Apple — Find My on iPhone 17, The Palace
Apple India @AppleIndiaLive-action product film · Cinematic · Live action · 20s
Length
20.1s
Beats
11· 7 hard cuts
Pace
32.9/min
Avg beat
1.8s
A 20-second live-action ad set in a royal court. A woman announces a loss to the assembled court, then finds the missing AirPods Pro on a map in Find My on her iPhone 17. The film ends on the king and queen on their thrones, then the Apple logo.
AdCinematicLive actionPremiumDevice mockupsPhone UIHumorousPush-insSlow and deliberateConsumer electronicsConsumer apps
Cut map — 11 beats┊ 7 hard cuts
00s05s10s15s20s
The breakdown — 11 sheetsMembers only
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