Analysed · 10 beats
00:00:00:00Beat 01 / 10 — Notebook reveal1280×720 · 24 fps
BR-0043 · Brand manifesto

Dia — Painted by hand

Brand manifesto · Live action · Cinematic · 27s

Length
26.6s
Beats
10· 6 hard cuts
Pace
22.5/min
Avg beat
2.7s

A warm live-action brand film in which a person sketches the Dia wordmark in a notebook, then paints a yellow sun onto a huge hand-painted landscape mural. It carries the message of a refreshed, hand-made brand without showing any product UI.

Brand filmLive actionCinematicSlow and deliberatePremiumHandwritten typeMusic-ledNo voiceoverProduct macroConsumer appsProductivity
Cut map — 10 beats┊ 6 hard cuts · Click a beat to jump
00s05s10s15s20s25s
The breakdown — 11 sheetsMembers only
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Dia · Watch the original ↗ · Measurements and analysis by Cutmap.