Analysed · 27 beats
00:00:00:001280×720 · 29.97 fps
LN-0788 · Feature tour
Apple — Next Big Step for Siri and iPhone
Apple @AppleFeature tour · Dark UI · Kinetic type · 96s
Length
96.0s
Beats
27· 19 hard cuts
Pace
16.9/min
Avg beat
3.6s
A 96-second launch film for a more conversational Siri and new image tools on iPhone. Glowing chrome words on black alternate with tight phone-screen demos, a run of quoted reviews, and a closing privacy section.
Launch filmDark UIKinetic typeBig typeDevice mockupsPhone UIPremiumMusic-ledNo voiceoverConsumer electronicsAI
Cut map — 27 beats┊ 19 hard cuts
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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