Analysed · 18 beats
00:00:00:001280×720 · 30 fps
LN-0786 · Feature tour
Apple — iPhone 17 feature tour
Apple @AppleFeature tour · Light UI · Kinetic type · 51s
Length
50.9s
Beats
18· 15 hard cuts
Pace
21.2/min
Avg beat
2.8s
A music-led feature tour on a pale grey canvas. Short gradient-tinted headlines alternate with product renders and real footage, one feature per beat, and the film ends on the Apple logo and a long black tail.
Launch filmLight UIKinetic typeBig typeMusic-ledNo voiceoverPremiumMatch cutsPush-insConsumer electronicsHardware
Cut map — 18 beats┊ 15 hard cuts
00s05s10s15s20s25s30s35s40s45s50s
The breakdown — 11 sheetsMembers only
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iPhone 17 · Watch the original ↗ · Measurements and analysis by Cutmap.
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