Analysed · 8 beats
00:00:00:00Beat 01 / 8 — Drawing720×720 · 24 fps
SO-0043 · Live-action product film

Airbnb — The Up House

Live-action product film · Cinematic · Push-ins · 19s

Length
18.7s
Beats
8· 5 hard cuts
Pace
25.6/min
Avg beat
2.3s

A short social film that opens on a child's crayon drawing of a house, then reveals the real house floating under a huge balloon cluster. It ends on a sunset recolour that carries into an Inside Out 2 teaser and a black title card.

Social cutCinematicPush-insMusic-ledNo voiceoverMatch cutsSlow and deliberateTravelEntertainment
Cut map — 8 beats┊ 5 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Airbnb · Watch the original ↗ · Measurements and analysis by Cutmap.