Analysed · 17 beats
00:00:00:001280×720 · 23.98 fps
LN-1277 · Live-action product film
Allbirds — Tree Flyer 2 launch
Allbirds @allbirdsLive-action product film · Live action · Fast cutting · 30s
Length
30.1s
Beats
17· 22 hard cuts
Pace
33.9/min
Avg beat
1.8s
A live-action running film that follows three friends from a lace-up on a bench through a town and out onto a trail, cut to a driving music bed. It ends on a tagline over a shoe heel, the product name and the logo, all laid over laughing runners.
Launch filmLive actionFast cuttingCinematicMusic-ledNo voiceoverWhip pansBeat-synced editPremiumFashion and beautyRetail
Cut map — 17 beats┊ 22 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Allbirds · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore live-action product film →
LN-0053OPPO — Find X10 Pro Max, Stylish, premium and true-to-life
OPPO15s · 10 beats
LN-0790Samsung — Galaxy Z Fold8 Ultra and Fold8 launch film
Samsung35s · 19 beats
LN-0175Weave Robotics — Isaac 1 launch film
Weave Robotics77s · 26 beats
LN-0103Friend — Not Imaginary
Friend104s · 17 beats
LN-0112Waves — Camera glasses launch film
Waves105s · 25 beats
LN-0140Apple — MacBook Neo Hello
Apple30s · 19 beats