Analysed · 8 beats
00:00:00:00Beat 01 / 8 — Logo on window1280×720 · 23.98 fps
AD-0410 · Live-action product film

Allbirds — Tree Runner

Live-action product film · Cinematic · One continuous camera · 30s

Length
30.1s
Beats
8· 0 hard cuts
Pace
16.0/min
Avg beat
3.8s

A 30-second spring and summer ad with no hard cuts. One continuous camera glides from a sunlit apartment window to a beach, where the laces of the shoes are blown by a breeze that a pigeon and a seagull react to. The ad has no voiceover and ends on a tagline and the logo.

AdCinematicOne continuous cameraPush-insMusic-ledNo voiceoverSlow and deliberatePremiumMatch cutsFashion and beautyRetail
Cut map — 8 beatsNo hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Allbirds · Watch the original ↗ · Measurements and analysis by Cutmap.