Analysed · 8 beats
00:00:00:001280×720 · 23.98 fps
A 30-second spring and summer ad with no hard cuts. One continuous camera glides from a sunlit apartment window to a beach, where the laces of the shoes are blown by a breeze that a pigeon and a seagull react to. The ad has no voiceover and ends on a tagline and the logo.
AdCinematicOne continuous cameraPush-insMusic-ledNo voiceoverSlow and deliberatePremiumMatch cutsFashion and beautyRetail
Cut map — 8 beatsNo hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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