Analysed · 30 beats
00:00:00:00Beat 01 / 30 — Bag reveal1280×720 · 23.98 fps
LN-0875 · Live-action product film

Apple iPad Air — Introducing iPad Air with M4

Live-action product film · Live action · Cinematic · 70s

Length
69.8s
Beats
30· 28 hard cuts
Pace
25.8/min
Avg beat
2.3s

A 70-second launch film that shows iPad Air through one student's day in a cafe, on a bus, outdoors and at night. Each feature gets a short caption over live-action footage, and the film ends on the product floating down onto a desk, then the Apple logo on black.

Launch filmLive actionCinematicPremiumMusic-ledNo voiceoverCaptionsMatch cutsBeat-synced editConsumer electronicsHardware
Cut map — 30 beats┊ 28 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Apple India (uploader) · Watch the original ↗ · Measurements and analysis by Cutmap.

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