Apple — iPad Air with M4 launch film

Name: Apple — iPad Air with M4 launch film
Uploaded: 2026-10-09T01:24:05.247+00:00
Duration: 70 s
Description: A music-led launch film with no voiceover. It follows a student through a day, and every spec (M4, Pencil Pro, multitasking, Liquid Retina, battery) is shown as a moment in her life. A matched move or a hard cut carries each beat into the next, and the film ends on a floating iPad Air, 'Just landed' and the Apple logo.

Apple @Apple

Live-action product film · Live action · Cinematic · 70s

Length

70.0s

Beats

24· 28 hard cuts

Pace

20.6/min

Avg beat

2.9s

A music-led launch film with no voiceover. It follows a student through a day, and every spec (M4, Pencil Pro, multitasking, Liquid Retina, battery) is shown as a moment in her life. A matched move or a hard cut carries each beat into the next, and the film ends on a floating iPad Air, 'Just landed' and the Apple logo.

Launch filmLive actionCinematicMusic-ledNo voiceoverBeat-synced editMatch cutsPremiumProduct macroConsumer electronicsHardware

Cut map — 24 beats┊ 28 hard cuts · Click a beat to jump