Apple — iPhone 17 Pro: Detectives Solve the Mystery with 8x Zoom

Name: Apple — iPhone 17 Pro: Detectives Solve the Mystery with 8x Zoom
Uploaded: 2026-10-09T05:27:20.811+00:00
Duration: PT65.1S
Description: A cinematic short in which two detectives search a derelict factory, and every close detail they find (a bulb, a calendar, a fuel can, a balloon) is a long-lens shot. It ends on a reveal that the whole film was shot on iPhone 17 Pro, with no voiceover and almost no copy.

Apple @Apple

Live-action product film · Cinematic · Live action · 65s

Length

65.1s

Beats

32· 6 hard cuts

Pace

29.5/min

Avg beat

2.0s

A cinematic short in which two detectives search a derelict factory, and every close detail they find (a bulb, a calendar, a fuel can, a balloon) is a long-lens shot. It ends on a reveal that the whole film was shot on iPhone 17 Pro, with no voiceover and almost no copy.

AdCinematicLive actionDark UINo voiceoverSlow and deliberatePush-insMusic-ledConsumer electronicsHardware

Cut map — 32 beats┊ 6 hard cuts · Click a beat to jump