Analysed · 28 beats
00:00:00:00Beat 01 / 28 — Desert wide1280×720 · 23.98 fps
AD-0057 · Live-action product film

Apple — iPhone 17 Pro: Powerful A19 Pro Chip

Live-action product film · Cinematic · Live action · 65s

Length
65.1s
Beats
28· 30 hard cuts
Pace
25.8/min
Avg beat
2.3s

A cinematic live-action ad in which a runner crosses a barren desert, is cooled by a single water drop, and then smashes through a concrete wall into a room of astonished onlookers. A hard cut to black turns the water drop into the vapor-chamber product reveal, then the A19 Pro chip and the iPhone 17 Pro.

AdCinematicLive actionHumorousPhotorealPremiumProduct macroBeat-synced editNo voiceoverConsumer electronicsHardware
Cut map — 28 beats┊ 30 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Apple (uploader, official channel) · Watch the original ↗ · Measurements and analysis by Cutmap.