Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Phone shown1280×720 · 23.98 fps
AD-0018 · Live-action product film

Apple — iPhone 17 Relax, It's Scratch Resistant

Live-action product film · Cinematic · Live action · 35s

Length
35.1s
Beats
22· 3 hard cuts
Pace
37.6/min
Avg beat
1.6s

A live-action boardroom comedy of silence: an orange phone is tossed onto a mahogany table and everyone freezes, until the hero shot reveals it is unscratched. Two lines of text and the Apple logo close the film.

AdCinematicLive actionNo voiceoverSlow and deliberatePremiumHumorousPush-insConsumer electronics
Cut map — 22 beats┊ Hard cuts 00:00:24:13, 00:00:24:21, 00:00:30:00 · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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