Apple — iPhone 17e Durability Drop

Name: Apple — iPhone 17e Durability Drop
Uploaded: 2026-10-09T10:52:40.846+00:00
Duration: PT11.4S
Description: A vertical social cut where a pink glitter ball rolls off a table and the film follows it down, then swaps it for an iPhone 17e that lands face down on the floor. Two short lines of white type deliver the claim and the product name, and the Apple logo closes it.

Apple @Apple

Live-action product film · Live action · One continuous camera · 11s

Length

11.3s

Beats

8· 0 hard cuts

Pace

42.3/min

Avg beat

1.4s

A vertical social cut where a pink glitter ball rolls off a table and the film follows it down, then swaps it for an iPhone 17e that lands face down on the floor. Two short lines of white type deliver the claim and the product name, and the Apple logo closes it.

Social cutLive actionOne continuous cameraMinimalCaptionsNo voiceoverProduct macroSlow and deliberateSound-design-ledConsumer electronicsHardware

Cut map — 8 beatsNo hard cuts · Click a beat to jump

00s05s10s