Analysed · 5 beats
00:00:00:00360×640 · 23.98 fps
SO-0091 · Live-action product film
Apple — iPhone 17e hamster storage short
Apple @AppleLive-action product film · Humorous · Photoreal · 11s
Length
11.5s
Beats
5· 0 hard cuts
Pace
26.1/min
Avg beat
2.3s
A vertical short where a hamster stuffs its cheeks with food, a literal picture of 'a whole lot of storage', before a phone lands in frame and the film ends on the iPhone 17e name and the Apple logo.
Social cutHumorousPhotorealPush-insMinimalProduct macroNo voiceoverConsumer electronicsHardware
Cut map — 5 beatsNo hard cuts
00s05s10s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Apple · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore live-action product film →
LN-0053OPPO — Find X10 Pro Max, Stylish, premium and true-to-life
OPPO15s · 10 beats
LN-0790Samsung — Galaxy Z Fold8 Ultra and Fold8 launch film
Samsung35s · 19 beats
LN-0175Weave Robotics — Isaac 1 launch film
Weave Robotics77s · 26 beats
LN-0103Friend — Not Imaginary
Friend104s · 17 beats
LN-0112Waves — Camera glasses launch film
Waves105s · 25 beats
LN-0140Apple — MacBook Neo Hello
Apple30s · 19 beats