Analysed · 8 beats
00:00:00:001282×720 · 50.42 fps
LN-0196 · Live-action product film
Apple — iPhone Duo reveal
Sawyer Merritt @SawyerMerrittLive-action product film · Live action · Product macro · 16s
Length
15.7s
Beats
8· 1 hard cut
Pace
30.5/min
Avg beat
2.0s
A 15-second keynote clip that shows a folding iPhone being handled in one hand, opens it into a landscape screen, folds it shut, then pulls back to a presenter on a huge stage with the name 'iPhone Duo' on the screen behind him.
Launch filmLive actionProduct macroMinimalLight UIPhone UIDevice mockupsPremiumConsumer electronicsHardware
Cut map — 8 beats┊ Hard cut 00:00:11:24
00s05s10s15s
The breakdown — 11 sheetsMembers only
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