Analysed · 11 beats
00:00:00:00Beat 01 / 11 — Box held360×640 · 29.97 fps
SO-0095 · Live-action product film

Apple — MacBook Neo in Citrus (Shorts unboxing)

Live-action product film · Live action · Cinematic · 24s

Length
23.8s
Beats
11· 14 hard cuts
Pace
27.8/min
Avg beat
2.2s

A 24-second vertical unboxing filmed in a park. A person sits on the grass, opens a shopping bag and a white box, lifts out a citrus-yellow laptop and uses it, with cutaways to flowers and a ladybug. It ends on the laptop closed on the lawn in front of a rainbow sculpture.

Social cutLive actionCinematicPhone UIFast cuttingProduct macroNo voiceoverLight UIPremiumConsumer electronicsHardware
Cut map — 11 beats┊ 14 hard cuts · Click a beat to jump
00s05s10s15s20s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Apple · Watch the original ↗ · Measurements and analysis by Cutmap.