Analysed · 17 beats
00:00:00:001280×720 · 23.98 fps
LN-0830 · Live-action product film
Apple — MacBook Neo launch film
Apple @AppleLive-action product film · Light UI · Live action · 35s
Length
35.1s
Beats
17· 10 hard cuts
Pace
29.1/min
Avg beat
2.1s
A bright, hand-led launch film where laptops in four colours are passed, stacked, opened and stickered on a white set, with no voiceover. It ends on two lines of type and the Apple logo.
Launch filmLight UILive actionMinimalBig typeBeat-synced editMusic-ledNo voiceoverPremiumConsumer electronicsHardware
Cut map — 17 beats┊ 10 hard cuts
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Apple; music 'Talk To You' by Daughter of Swords · Watch the original ↗ · Measurements and analysis by Cutmap.
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