Analysed · 26 beats
00:00:00:00640×360 · 23.98 fps
LN-0227 · Live-action product film
Apple — The new MacBook Pro with M5 Pro and M5 Max
Apple @AppleLive-action product film · Cinematic · Live action · 100s
Length
100.2s
Beats
26· 66 hard cuts
Pace
15.6/min
Avg beat
3.9s
A live-action launch film that follows a library student, a garage developer, a lab scientist and a film VFX artist, using hands on keys and kinetic type to carry the spec claims. It returns to the library to close on the product and the Apple logo.
Launch filmCinematicLive actionKinetic typeNo voiceoverMusic-ledBeat-synced editPremiumProduct macroConsumer electronicsHardware
Cut map — 26 beats┊ 66 hard cuts
00s10s20s30s40s50s60s70s80s90s100s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Original music by Antonio Sánchez (per the video description) · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore live-action product film →
LN-0053OPPO — Find X10 Pro Max, Stylish, premium and true-to-life
OPPO15s · 10 beats
LN-0790Samsung — Galaxy Z Fold8 Ultra and Fold8 launch film
Samsung35s · 19 beats
LN-0175Weave Robotics — Isaac 1 launch film
Weave Robotics77s · 26 beats
LN-0103Friend — Not Imaginary
Friend104s · 17 beats
LN-0112Waves — Camera glasses launch film
Waves105s · 25 beats
LN-0140Apple — MacBook Neo Hello
Apple30s · 19 beats