Analysed · 19 beats
00:00:00:00Beat 01 / 19 — Headset on1280×720 · 29.97 fps
LN-0087 · Live-action product film

Apple Vision Pro — Hello Vision Pro

Live-action product film · Cinematic · Live action · 90s

Length
90.1s
Beats
19· 48 hard cuts
Pace
12.7/min
Avg beat
4.7s

A 90-second live-action launch film that follows four people putting on a headset and using it at home, on a sofa, in a hotel room and on a plane. Spatial UI is composited over real rooms, and the film ends on 'Hello Vision Pro' over a wraparound panorama.

Launch filmCinematicLive actionDevice mockupsMusic-ledNo voiceoverPremiumEmotionalFast cuttingConsumer electronicsHardware
Cut map — 19 beats┊ 48 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Apple Vision Pro · Watch the original ↗ · Measurements and analysis by Cutmap.