Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Kitchen wide1280×720 · 30 fps
LN-1339 · Live-action product film

Apple Vision Pro — Reveal Trailer

Live-action product film · Live action · Cinematic · 77s

Length
77.2s
Beats
22· 41 hard cuts
Pace
17.1/min
Avg beat
3.5s

A 77-second live-action launch film with no voiceover that shows the headset worn by different people at home, on a plane and in a bedroom. Spatial UI is composited into real rooms, and the only title is 'Hello Vision Pro' near the end, before the Apple logo.

Launch filmLive actionCinematicPremiumDevice mockupsGlass UIMusic-ledNo voiceoverPush-insConsumer electronicsHardware
Cut map — 22 beats┊ 41 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s
The breakdown — 11 sheetsMembers only
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Apple Vision Pro · Watch the original ↗ · Measurements and analysis by Cutmap.