Analysed · 6 beats
00:00:00:00Beat 01 / 6 — Hand on earcup1280×720 · 25 fps
AD-0386 · Live-action product film

Bang & Olufsen — Beoplay Portal, Strap In

Live-action product film · Live action · Cinematic · 15s

Length
15.1s
Beats
6· 0 hard cuts
Pace
23.9/min
Avg beat
2.5s

A 15-second, single-take-feeling product ad with no cuts and no voiceover. A gamer in a dark blue room puts on Beoplay Portal headphones, plays, reacts and drops into the dark, then the frame resolves into a rim-lit back view with the Bang & Olufsen lockup.

AdLive actionCinematicPremiumSlow and deliberateOne continuous cameraDark UIMusic-ledNo voiceoverConsumer electronicsGaming
Cut map — 6 beatsNo hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Bang & Olufsen · Watch the original ↗ · Measurements and analysis by Cutmap.