Analysed · 6 beats
00:00:00:00Beat 01 / 6 — Title card1280×720 · 25 fps
LN-1060 · Live-action product film

Bang & Olufsen — Beovision Harmony World Premiere

Live-action product film · Live action · Premium · 18s

Length
18.4s
Beats
6· 4 hard cuts
Pace
19.6/min
Avg beat
3.1s

An 18-second live-action launch teaser for a TV that hides behind wooden-slat covers. A title card on a blurred wall gives way to four slow camera moves around the product in a white gallery space, and the film ends on the wordmark on black.

Launch filmLive actionPremiumMinimalSlow and deliberateProduct macroCinematicMusic-ledNo voiceoverConsumer electronicsHardware
Cut map — 6 beats┊ 4 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Bang & Olufsen · Watch the original ↗ · Measurements and analysis by Cutmap.