Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Silhouette1280×720 · 30 fps
LN-1071 · Live-action product film

BMW — A Tribute To Dedication (The New BMW 7)

Live-action product film · Cinematic · Premium · 75s

Length
75.0s
Beats
20· 43 hard cuts
Pace
16.0/min
Avg beat
3.8s

A 75-second cinematic launch film with no voiceover. A lone silhouette at dusk leads into a coastal road, then a run through the car's design and interior features, a fast driving montage, and a return to the dusk road for the logo.

Launch filmCinematicPremiumMusic-ledNo voiceoverSlow and deliberatePush-insFast cuttingWhip pansAutomotiveMobility
Cut map — 20 beats┊ 43 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s
The breakdown — 11 sheetsMembers only
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BMW · Watch the original ↗ · Measurements and analysis by Cutmap.