Analysed · 30 beats
00:00:00:001280×720 · 25 fps
LN-1237 · Live-action product film
BMW — Heads or Tails
BMW @BMWLive-action product film · Cinematic · Fast cutting · 60s
Length
60.0s
Beats
30· 29 hard cuts
Pace
30.0/min
Avg beat
2.0s
A 60-second dual launch film for the petrol BMW 3 and the electric BMW i3, built around a coin toss. The cars are cut as mirror pairs, one red and one blue, and the coin lands on its edge so the viewer is left to choose.
Launch filmCinematicFast cuttingPremiumProduct macroMusic-ledNo voiceoverWhip pansMatch cutsAutomotiveMobility
Cut map — 30 beats┊ 29 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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