Analysed · 20 beats
00:00:00:001280×720 · 25 fps
AD-0293 · Live-action product film
BMW — Highway Assistant, Mustache Twirling
BMW @BMWLive-action product film · Live action · Cinematic · 43s
Length
42.7s
Beats
20· 20 hard cuts
Pace
28.1/min
Avg beat
2.1s
A live-action car ad with no voiceover. A driver hands the wheel to the assistant and spends the time twirling his mustache, then the film ends on the BMW Intelligence sign-off and a quick montage of other BMW spots.
AdLive actionCinematicHumorousMusic-ledNo voiceoverPremiumCaptionsAutomotiveMobility
Cut map — 20 beats┊ 20 hard cuts
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
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BMW · Watch the original ↗ · Measurements and analysis by Cutmap.
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