Analysed · 21 beats
00:00:00:001280×720 · 25 fps
A cinematic co-branded spot in which a father and son watch a Spider-Man chase unfold on the BMW iX3's screen, then see Spider-Man land on their car. It ends on the tagline, a joint BMW and Spider-Man end card, and a short news-reporter outro.
AdCinematicLive actionPhotorealDialogueSlow and deliberateFast cuttingPremiumAutomotiveEntertainment
Cut map — 21 beats┊ 31 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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BMW · Watch the original ↗ · Measurements and analysis by Cutmap.
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