Analysed · 21 beats
00:00:00:00Beat 01 / 21 — Rooftop run1280×720 · 25 fps
AD-0235 · Live-action product film

BMW — New Day, New Ride (Spider-Man: Brand New Day)

Live-action product film · Cinematic · Live action · 67s

Length
66.8s
Beats
21· 31 hard cuts
Pace
18.9/min
Avg beat
3.2s

A cinematic co-branded spot in which a father and son watch a Spider-Man chase unfold on the BMW iX3's screen, then see Spider-Man land on their car. It ends on the tagline, a joint BMW and Spider-Man end card, and a short news-reporter outro.

AdCinematicLive actionPhotorealDialogueSlow and deliberateFast cuttingPremiumAutomotiveEntertainment
Cut map — 21 beats┊ 31 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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BMW · Watch the original ↗ · Measurements and analysis by Cutmap.