BMW — The new iX

Name: BMW — The new iX
Uploaded: 2026-10-09T06:09:53.879+00:00
Duration: PT60.1S
Description: A cinematic live-action launch film with no voiceover. It follows two drivers, a man by day and a woman by night, from a crowded city crossing to a coastal bridge road and back to neon streets. Feature moments are shown, not told, and the film ends on both cars and the sign-off line.

BMW @BMW

Live-action product film · Cinematic · Live action · 60s

Length

60.0s

Beats

26· 24 hard cuts

Pace

26.0/min

Avg beat

2.3s

A cinematic live-action launch film with no voiceover. It follows two drivers, a man by day and a woman by night, from a crowded city crossing to a coastal bridge road and back to neon streets. Feature moments are shown, not told, and the film ends on both cars and the sign-off line.

Launch filmCinematicLive actionNo voiceoverMusic-ledPremiumFast cuttingProduct macroPush-insAutomotiveMobility

Cut map — 26 beats┊ 24 hard cuts · Click a beat to jump