Analysed · 23 beats
00:00:00:00Beat 01 / 23 — Roundel and grille1280×720 · 25 fps
LN-1035 · Live-action product film

BMW — The New iX3 Highlights

Live-action product film · Cinematic · Premium · 103s

Length
102.5s
Beats
23· 57 hard cuts
Pace
13.5/min
Avg beat
4.5s

A 103-second, music-led launch film with no voiceover. It moves from a dark studio reveal and a night interior to a daylight city, charging and screen-use, then a mountain drive and a bridge finale, with almost no on-screen copy until the model name and logo at the end.

Launch filmCinematicPremiumMusic-ledNo voiceoverFast cuttingBeat-synced editProduct macroDevice mockupsAutomotiveMobility
Cut map — 23 beats┊ 57 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

BMW · Watch the original ↗ · Measurements and analysis by Cutmap.