Analysed · 19 beats
00:00:00:00Beat 01 / 19 — Wide reveal1280×720 · 23.98 fps
AD-0180 · Live-action product film

Bose — Hits Different (SoundLink Plus)

Live-action product film · Live action · Cinematic · 30s

Length
30.1s
Beats
19· 19 hard cuts
Pace
37.8/min
Avg beat
1.6s

A 30-second sports-and-style ad in which two tennis stars lounge in matching cream outfits, tap a speaker, and the film jumps from a sunny set into a fast, whip-cut 1v1 match in a white studio. It ends on the product line-up and a return to the lawn with the 'HITS DIFFERENT' tagline.

AdLive actionCinematicFast cuttingWhip pansMusic-ledNo voiceoverPremiumBoldConsumer electronicsSport
Cut map — 19 beats┊ 19 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Bose, featuring Coco Gauff and Ben Shelton · Watch the original ↗ · Measurements and analysis by Cutmap.