Analysed · 7 beats
00:00:00:001280×720 · 24 fps
A 15-second spot with LeBron James. A burst of dark, moody cuts gives way to a long calm hold on his closed-eye profile and then a front-on face. A single tagline and an app-store end card close it. Loud music and cuts at the start, near silence after.
AdCinematicDark UISlow and deliberatePremiumPhone UINo voiceoverLive actionWellnessConsumer apps
Cut map — 7 beats┊ 5 hard cuts
00s05s10s15s
The breakdown — 11 sheetsMembers only
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