Analysed · 14 beats
00:00:00:00Beat 01 / 14 — Gallery1280×720 · 24 fps
AD-0362 · 3D animated story

Calm — Train your Mind with LeBron James

3D animated story · Cinematic · Premium · 30s

Length
30.1s
Beats
14· 12 hard cuts
Pace
27.9/min
Avg beat
2.1s

A 30-second spot that moves from a white statue gallery of athletes, through a fast flash of the body-and-muscle theme, to the statues dissolving into blue particles that become a brain, then to LeBron James meditating with eyes closed, ending on the Calm app icon.

AdCinematicPremium3D renderMorph transitionsSlow and deliberateMusic-ledNo voiceoverDark UIWellnessConsumer apps
Cut map — 14 beats┊ 12 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Calm · Watch the original ↗ · Measurements and analysis by Cutmap.