Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Bench1280×720 · 23.98 fps
AD-0157 · Live-action product film

Canva — The thing that makes anything a thing

Live-action product film · Live action · Cinematic · 30s

Length
30.1s
Beats
22· 21 hard cuts
Pace
43.9/min
Avg beat
1.4s

A live-action comedy ad in which a woman's encounter with a squirrel in a park becomes a full-blown squirrel cult, with Canva posters, merch and signs doing the spreading. It is cut fast on hard cuts and ends on a huge park rally and the Canva wordmark.

AdLive actionCinematicHumorousFast cuttingPhone UIDevice mockupsPremiumCharactersDesign toolsCreative studio
Cut map — 22 beats┊ 21 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Canva · Watch the original ↗ · Measurements and analysis by Cutmap.