Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Chrome logo360×640 · 25 fps
AD-0415 · Live-action product film

Dior — Addict Lip Glow new trio

Live-action product film · Premium · Pastel · 30s

Length
30.1s
Beats
17· 20 hard cuts
Pace
33.9/min
Avg beat
1.8s

A 30-second vertical beauty ad that introduces three new Lip Glow shades through three faces, each given a colour world and a chrome Dior lettering moment. It ends on a lineup of the balm sticks and the pink bottle.

AdPremiumPastelFast cuttingProduct macroMatch cutsMusic-ledNo voiceoverDevice mockupsFashion and beautyRetail
Cut map — 17 beats┊ 20 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Dior · Watch the original ↗ · Measurements and analysis by Cutmap.