Analysed · 16 beats
00:00:00:00Beat 01 / 16 — Guard close-up1280×720 · 23.98 fps
AD-0366 · Live-action product film

Duolingo — Duo joins Squid Game

Live-action product film · Cinematic · Live action · 30s

Length
29.7s
Beats
16· 15 hard cuts
Pace
32.3/min
Avg beat
1.9s

A live-action parody that drops Duolingo's owl mascot into the pink-suited guards of Squid Game, then ends on a Korean threat and a co-branded Netflix end card. Nearly all of it is cinematic build-up, with the joke held back until Duo steps out of the lift.

AdCinematicLive actionCharactersMascotHumorousSlow and deliberatePush-insNo voiceoverConsumer appsEducation
Cut map — 16 beats┊ 15 hard cuts · Click a beat to jump
00s05s10s15s20s25s
The breakdown — 11 sheetsMembers only
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Duolingo · Watch the original ↗ · Measurements and analysis by Cutmap.