Dyson — Airstrait, a new way to straighten

Name: Dyson — Airstrait, a new way to straighten
Uploaded: 2026-10-09T01:54:47.296+00:00
Duration: PT35.1S
Description: A launch film for a hair straightener that uses air instead of hot plates. It runs from monochrome studio shots to a glowing cutaway of the airflow, then to straight-hair results on three models and a product end card. No voiceover, and no explanatory copy until the end cards.

Dyson @dyson

Live-action product film · Cinematic · Premium · 35s

Length

35.1s

Beats

13· 7 hard cuts

Pace

22.2/min

Avg beat

2.7s

A launch film for a hair straightener that uses air instead of hot plates. It runs from monochrome studio shots to a glowing cutaway of the airflow, then to straight-hair results on three models and a product end card. No voiceover, and no explanatory copy until the end cards.

Launch filmCinematicPremiumMonochromeMusic-ledNo voiceoverProduct macro3D renderPush-insConsumer electronicsFashion and beauty

Cut map — 13 beats┊ 7 hard cuts · Click a beat to jump