Analysed · 22 beats
00:00:00:001280×720 · 25 fps
AD-0081 · Live-action product film
Dyson Airwrap — New multi-styler TV spot
Dyson @dysonLive-action product film · Monochrome · Premium · 36s
Length
36.0s
Beats
22· 16 hard cuts
Pace
36.7/min
Avg beat
1.6s
A voiceless product ad in desaturated black-and-white portraits where only the tool and its airflow carry colour. It cuts from styling shots into a dark cutaway of the motor and airflow, then returns to styling results, the attachment range and a Dyson end card.
AdMonochromePremiumProduct macroMusic-ledNo voiceoverFast cuttingMatch cutsCinematicConsumer electronicsFashion and beauty
Cut map — 22 beats┊ 16 hard cuts
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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