Analysed · 13 beats
00:00:00:00Beat 01 / 13 — Marble block1280×720 · 24 fps
AD-0330 · Live-action product film

Framer — Free Domain, Carved by Hand

Live-action product film · Cinematic · Photoreal · 20s

Length
20.0s
Beats
13· 9 hard cuts
Pace
39.1/min
Avg beat
1.5s

A 20-second ad that cuts between close shots of a sculptor carving marble and the offer text, then shows a button press turning the statue into a website on a laptop. It ends on the Framer logo.

AdCinematicPhotorealProduct macroKinetic typeCaptionsMusic-ledNo voiceoverPremiumDesign toolsSaaS
Cut map — 13 beats┊ 9 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Framer · Watch the original ↗ · Measurements and analysis by Cutmap.