Analysed · 11 beats
00:00:00:00Beat 01 / 11 — Mirror makeup1280×720 · 24 fps
AD-0257 · Live-action product film

Framer — The truth about serious companies

Live-action product film · Cinematic · Live action · 30s

Length
29.9s
Beats
11· 3 hard cuts
Pace
22.1/min
Avg beat
2.7s

A live-action ad with no voiceover. A man puts on full clown makeup and a rainbow wig in a dim dressing room. A pull-back reveal turns him into a visual joke about hand-coded websites, then a run of serious-company logos and the Framer mark answer it.

AdCinematicLive actionNo voiceoverHumorousSlow and deliberatePremiumMusic-ledDesign toolsSaaS
Cut map — 11 beats┊ Hard cuts 00:00:03:13, 00:00:15:12, 00:00:16:18 · Click a beat to jump
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The breakdown — 11 sheetsMembers only
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Framer · Watch the original ↗ · Measurements and analysis by Cutmap.