Analysed · 23 beats
00:00:00:00Beat 01 / 23 — Logo and lens reveal1280×720 · 29.97 fps
LN-1063 · Live-action product film

GoPro — Anamorphic Lens Mod (HB-Series, HERO13 Black)

Live-action product film · Cinematic · Live action · 131s

Length
130.8s
Beats
23· 40 hard cuts
Pace
10.6/min
Avg beat
5.7s

A 131-second launch film for a clip-on anamorphic lens. It opens with a black-void product reveal, runs a cinematic 21:9 racetrack sequence, then shows a filmmaker explaining, mounting and testing the lens on race cars before closing on a reprise of the hero footage and the logo.

Launch filmCinematicLive actionDevice mockupsProduct macroMusic-ledCaptionsBeat-synced editConsumer electronicsHardware
Cut map — 23 beats┊ 40 hard cuts · Click a beat to jump
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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GoPro; featuring Will Roegge and James Kirkham (per description) · Watch the original ↗ · Measurements and analysis by Cutmap.