Analysed · 14 beats
00:00:00:00Beat 01 / 14 — Logo card1280×720 · 29.97 fps
LN-1234 · Live-action product film

GoPro — LIT HERO launch film

Live-action product film · Live action · Beat-synced edit · 32s

Length
31.7s
Beats
14· 19 hard cuts
Pace
26.5/min
Avg beat
2.3s

A 32-second funfair launch film for a tiny point-and-shoot camera. It opens on the GoPro logo, shows the camera lit up at a game stall, then turns the footage into a collage of tilted photo cards on white. It moves to full-frame night rides and ends on a product lockup with 'WHATEVER, WHENEVER.'

Launch filmLive actionBeat-synced editFast cuttingCollageNo voiceoverMusic-ledLight UIBoldConsumer electronicsHardware
Cut map — 14 beats┊ 19 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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GoPro (talent: Alannah Vellacott, Genesis Ruis, Fernando Gonzalez, Jada Alexander) · Watch the original ↗ · Measurements and analysis by Cutmap.