Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Shadow and clock1280×720 · 24.95 fps
LN-1107 · Live-action product film

Hyundai NEXO — Clearly Committed

Live-action product film · Cinematic · Live action · 100s

Length
100.0s
Beats
17· 57 hard cuts
Pace
10.2/min
Avg beat
5.9s

A 100-second live-action launch film for the all-new NEXO hydrogen SUV. It follows a string of people at the moment they commit to a change, matches each moment to a car detail, and ends on the line 'Every change starts with commitment'.

Launch filmCinematicLive actionPremiumMusic-ledNo voiceoverMatch cutsWhip pansSlow and deliberateAutomotiveEnergy and climate
Cut map — 17 beats┊ 57 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s
The breakdown — 11 sheetsMembers only
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Hyundai Worldwide · Watch the original ↗ · Measurements and analysis by Cutmap.