Analysed · 17 beats
00:00:00:001280×720 · 24.95 fps
A 100-second live-action launch film for the all-new NEXO hydrogen SUV. It follows a string of people at the moment they commit to a change, matches each moment to a car detail, and ends on the line 'Every change starts with commitment'.
Launch filmCinematicLive actionPremiumMusic-ledNo voiceoverMatch cutsWhip pansSlow and deliberateAutomotiveEnergy and climate
Cut map — 17 beats┊ 57 hard cuts
00s10s20s30s40s50s60s70s80s90s100s
The breakdown — 11 sheetsMembers only
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Hyundai Worldwide · Watch the original ↗ · Measurements and analysis by Cutmap.
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