Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Dark hall1280×720 · 29.97 fps
LN-1305 · Live-action product filmStéphane Couchoud

Insta360 — X5, Bring The Night to Life

Live-action product film · Cinematic · Dark UI · 157s

Length
156.6s
Beats
22· 78 hard cuts
Pace
8.4/min
Avg beat
7.1s

A 2m37s cinematic launch film in which a Paris creator conjures lightning from a 360 camera on a stick, then flies a camera that cannot be seen through Paris landmarks by day and night. Lightning VFX and invisible-selfie-stick 360 moves carry it, with only a few lines of on-screen text before the product close-up and end card.

Launch filmCinematicDark UIFast cuttingBeat-synced editMusic-ledNo voiceoverWhip pansMorph transitionsConsumer electronicsCreative studio
Cut map — 22 beats┊ 78 hard cuts · Click a beat to jump
00s30s60s90s120s150s
The breakdown — 11 sheetsMembers only
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Stéphane Couchoud for Insta360 (VFX credited to Tronatic Studio) · Watch the original ↗ · Measurements and analysis by Cutmap.