Analysed · 22 beats
00:00:00:001280×720 · 25 fps
A 30-second live-action launch film in which four friends share one lilac camera across a stairwell, an ice cream truck and a sofa. The truck floats up, the friends look up in surprise, and the film ends on a camera line-up, a 'don't just take, give.' line, an app card and the logo.
Launch filmLive actionPastelBeat-synced editFast cuttingCharactersLight UINo voiceoverPlayfulConsumer electronicsCreative studio
Cut map — 22 beats┊ 20 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Posted by FUJIFILMglobal · Watch the original ↗ · Measurements and analysis by Cutmap.
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