Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Logo over camera1280×720 · 25 fps
LN-1011 · Live-action product film

INSTAX mini 12 — Fill your world with joy

Live-action product film · Live action · Pastel · 30s

Length
30.1s
Beats
22· 20 hard cuts
Pace
43.9/min
Avg beat
1.4s

A 30-second live-action launch film in which four friends share one lilac camera across a stairwell, an ice cream truck and a sofa. The truck floats up, the friends look up in surprise, and the film ends on a camera line-up, a 'don't just take, give.' line, an app card and the logo.

Launch filmLive actionPastelBeat-synced editFast cuttingCharactersLight UINo voiceoverPlayfulConsumer electronicsCreative studio
Cut map — 22 beats┊ 20 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Posted by FUJIFILMglobal · Watch the original ↗ · Measurements and analysis by Cutmap.