Lay's — Last Harvest

Name: Lay's — Last Harvest
Uploaded: 2026-10-09T02:02:09.466+00:00
Duration: PT60.1S
Description: A 60-second live-action Super Bowl spot with no voiceover and no dialogue we can hear. A farmer and his daughter share a porch on his last night before retirement, and cutaway memories of planting, snacking and harvesting together lead to a retirement party and a tearful hug. The brand arrives only as a few props and, at the end, a title line and lockup.

Lay's @Lays

Customer story · Cinematic · Emotional · 60s

Length

60.1s

Beats

22· 16 hard cuts

Pace

22.0/min

Avg beat

2.7s

A 60-second live-action Super Bowl spot with no voiceover and no dialogue we can hear. A farmer and his daughter share a porch on his last night before retirement, and cutaway memories of planting, snacking and harvesting together lead to a retirement party and a tearful hug. The brand arrives only as a few props and, at the end, a title line and lockup.

AdCinematicEmotionalLive actionPremiumSlow and deliberateMusic-ledDocumentaryFood and drinkRetail

Cut map — 22 beats┊ 16 hard cuts · Click a beat to jump